Attio vs HubSpot: Which CRM is better for your business?

In this comparison blog, you can easily compare Attio and HubSpot on aspects like user interface, contact management, centralized inbox, etc.

Attio vs HubSpot: Which CRM is better for your business?

When it comes to managing your business’s relationships with customers, selecting the right CRM platform is crucial. In today’s competitive market, tools like Attio and HubSpot offer robust features designed to streamline operations and elevate your customer engagement. 

However, amidst these options, including alternatives like Zixflow, if you are not sure which one to select, worry not. In this blog, I have explained each of these three platforms in a quick comparison table as well as in-depth explanations. This will help you navigate their strengths and functionalities, enabling you to make an informed decision that best suits your specific business needs and growth ambitions. 

Scroll down to dive into the details and find the CRM that fits your business like a glove.🤩

A brief and detailed comparison of Attio vs. HubSpot

Let’s begin with a quick comparison table of all three CRMs, Attio, HubSpot, and Zixflow, so you can gain a clear overview.

Features Attio HubSpot Zixflow
Clean User-interface Yes Yes Yes
Omni-channel No Yes Yes
Unified API No Yes Yes
Centralized inbox Yes, for email only. Yes, for email & chat only. Yes, for channels as well as internal usage.
API docs Yes Yes In-depth
Contact management Yes Yes Robust
Pay-as-you-go payment structure No No Yes
AI-powered custom fields No Yes Yes
Advanced segmentation and tagging Yes Yes Yes
Reporting dashboard Yes Yes Yes
Table and Kanban View Yes Yes Yes
Email Sync Yes Yes Yes
Linkedin extension Yes Yes Yes, via workflow automation.
Forms No Yes Yes
Mobile App Yes Yes Yes
Onboarding in under 5 mins Yes No Yes

Now that you’ve seen the quick comparison table and have a rough idea of how Attio, HubSpot, and Zixflow stack up, let’s dive deeper into the detailed explanation of each CRM to help you make a well-informed decision for your business. 


A clean user interface (UI) is very important when choosing a CRM. A cluttered interface with too many features can confuse you and make it hard to use. A clean UI makes it easy to navigate the CRM, helping you find information and complete tasks quickly. This leads to better efficiency, easier data entry, and better customer relationship management.

Now let’s see what Attio, HubSpot, and ZixFlow provide in terms of a clean user interface.


When you use Attio CRM, you’ll find the interface easy to use and straightforward. The dashboard welcomes you with a clean layout, displaying key metrics and tasks prominently so you can stay focused on your priorities. 

The user interface of Attio CRM.

Tabs and menus are logically organized, making it simple to access contacts, and communications with just a few clicks. Attio CRM helps you manage your work smoothly, so you can focus on building relationships and getting work done efficiently.


Similar to Attio, HubSpot CRM has a user-friendly interface that is easy to use. When you log in, you’ll see a clear dashboard that gives you a quick view of your sales pipeline, contacts, and tasks. The layout is neat and organized, so you can find what you need without any confusion and optimize your sales process. You can also customize your workspace to fit how you work best.

HubSpot’s user interface.

Managing your contacts, emails, and tasks is straightforward because everything is integrated smoothly. This means you can easily keep track of your interactions with leads and customers. HubSpot CRM’s interface is designed to make it simple for you to focus on building relationships and improving your sales process. It's all about making your job easier and helping you stay productive.


Intuitive user interface of Zixflow & you can use it without any technical knowledge.

When you use Zixflow CRM, you’ll find that it’s designed to be easy and powerful at the same time. The interface is sleek and modern, with a clean layout that’s easy to understand. The features are clearly marked and easy to find, so getting around is simple. 

Zixflow also lets you customize fields, so you can set it up to match how you work. For example, you can drag and drop to create sales pipelines visually, and you can switch between different views like tables or Kanban boards to see your data the way you prefer to enhance customer interaction and boost your sales

Overall, Zixflow’s UI is great whether you’re just starting out or you’re an experienced user who likes to personalize things.

Contact management

A strong contact management feature is the foundation of any CRM. It centralizes all your customer data, from names and emails to past interactions and purchase history. 

Ensuring you choose a CRM that provides robust contact management capabilities is crucial.  Comparing options like Attio, HubSpot, and Zixflow can help you find the right fit for your business needs.


In Attio CRM, the contact management feature really helps you stay organized. You can create detailed profiles for all your contacts, like their name, email, and phone number. 

But here’s where it gets even better, Attio lets you customize these profiles. This means you can add fields that are specific to your business, making sure you capture all the info that matters to you.

Attio doesn’t stop at just storing data. It keeps work dynamic with real-time activity streams. This means you’ll always know what's going on with each contact because every interaction is updated instantly.

Are you searching for a user-friendly CRM platform?

Get started with Zixflow. Zixflow’s user interface is easy to use, and you don’t need to be an expert to take advantage of all its features, whether it’s automation, campaign builder, contact management, or more

Book a Demo Today


HubSpot CRM has a great contact management feature that keeps all your customer interactions organized. It stores lots of info about each person, like their name, email, social media, and what they’ve bought from you before. 

This makes a full profile of each customer, so your sales, marketing, and support teams can see everything about them. HubSpot also saves you time by putting in data for you and updating records automatically. 


You can check contact details and other customer history individually using Zixflow.

Zixflow’s CRM gives you a different approach to managing contacts. Instead of using a fixed setup, you create flexible “Collections” to organize your contacts and data just the way you want. These collections can be tailored for sales leads.

You manage your customers’ contact seamlessly with Zixflow.

You can view your contacts in a table format or a Kanban board style within each Collection, whichever suits your needs best to focus on customer-centric sales activities. To see specific groups of contacts clearly, you can apply filters based on details like company, last name, or job title. You can also sort your data in ascending or descending order to keep everything organized smoothly.

Also, Zixflow lets you bring in data from other systems and export it too, making it easy to move information around as needed. Zixflow also helps you create targeted outreach by building custom “Lists” based on your needs.

Centralized inbox

Having a centralized inbox in your CRM is super important for making communication easier and boosting teamwork. Think about it: all your customer interactions, like emails and social media messages, coming into one place. This way, you won't lose any information and no lead or inquiry gets missed.

With that in mind, let’s look at how Attio, HubSpot, and Zixflow each handle this feature.


Attio CRM provides a centralized inbox feature that focuses on organizing your emails in one place. It’s designed to make managing email communication easier for you. 

However, it’s important to know it only works with emails right now. It doesn’t handle other types of messages like social media or phone calls. 

Even though it has this limitation, the centralized inbox is still useful. It gathers all your email conversations together. This can help you stay organized when dealing with customers or projects.


HubSpot CRM has this cool feature called shared inbox that’s like a central hub for all your customer interactions. It gathers emails, and live chats into one place, depending on your subscription. This makes it easy to manage communication without switching between different apps or platforms.

With conversations inbox, nothing gets lost because everything is in one view. It’s super helpful for sales, marketing, and customer service teams because everyone can work together on the same conversations. You can assign messages to specific team members and use past interactions to give better customer support.


Zixflow provides an awesome centralized inbox that makes your work easier. It’s like a command center for all your messages, so you don’t have to hop between different apps. Here, you can handle internal team chats and talk with your customers and leads all in one place.

You can easily check all your notifications from your customers using Zixflow’s unified inbox. 

Zixflow’s unified inbox lets you send and receive SMS, emails, and even WhatsApp messages, everything’s right there. 

Plus, Zixflow gives you smart filters to sort through your messages. This helps you prioritize and keep your workflow smooth. So, managing your communication is a breeze with Zixflow’s centralized inbox feature.

Effortlessly segment & tag your customers

Zixflow is an easy-to-use platform that allows you to quickly apply filters and segment your customers. Also, you can easily tag your customers by creating custom attributes

Sign Up Today

Advanced segmentation and tagging

When choosing a CRM, consider how well it supports advanced segmentation and tagging. This allows you to go beyond basic contact information and categorize your leads and customers in highly specific ways.

Now, look at how Attio, HubSpot, and Zixflow excel in segmentation and tagging.


Attio CRM lets you segment your contacts, but it has some limitations. You can use filters to create groups of contacts, but you can’t save these filters for later. So, every time you want to target a specific group, you have to set up the filters again. 

This makes it harder to do complex segmentation. Also, Attio doesn’t have features like tagging or saved filters to make organizing your contacts easier.

So, I suggest you explore the other two CRM options, Zixflow and HubSpot, which offer more flexible and comprehensive contact management features.


HubSpot provides tagging and segmentation features that are important for marketing and sales. You can create custom properties for your contacts, which work like tags. You can assign these tags based on things like demographics, behavior on your website, or other important details.

Once you’ve tagged your contacts, you can use these tags to segment your contact lists. This means you can create specific groups of contacts with shared tags. This helps you run targeted marketing campaigns by sending relevant and personalized content to each group, which increases engagement and conversions.


Zixflow allows you to segment your audience on any channel like WhatsApp, SMS & email.

Zixflow simplifies segmentation and tagging, making it easy to organize your contacts effectively to improve sales efficiency. You can segment your audience for WhatsApp, SMS, and email campaigns, ensuring your messages are targeted and reach the right recipients through preferred channels. 

In Collections, you can use filters to segment contact details based on specific criteria, which helps you manage groups efficiently. Similarly, in Lists, you have the flexibility to apply filters to categorize contacts.

Zixflow allows you to tag contacts easily.

For tagging, Zixflow allows you to create custom attributes such as won, qualified, etc. enabling you to tag contacts according to their status or other relevant characteristics. This tagging feature helps you categorize contacts dynamically, making it simpler to track and manage interactions based on different stages or attributes.

Mobile App

When choosing a CRM, going for a mobile-friendly option is a must. In today’s fast-paced world, you and your team need access to important customer data and communication tools anytime, anywhere. 

So now, let’s see which of these platforms, Attio, HubSpot, and Zixflow, offer a mobile application for your ease.


Attio CRM has a mobile app for both iOS and Android devices, so you can manage your customer relationships and workflows on the go. This means you can access your CRM data, update contact information, and work with your team from anywhere.

You can use Attio’s mobile application.

The app lets you use Attio’s main features, like creating and managing tasks, tracking communication history, and viewing insightful analytics. Everything is optimized for a great mobile experience, making it easy to stay on top of your work even when you’re not at your desk.


HubSpot also has a mobile app for both iOS and Android devices. With HubSpot CRM's mobile app, you can manage your customer relationships on the go. You can view and edit contact, company, deal, and ticket information right from your phone. The app also lets you make calls, manage your marketing emails, and stay connected with customers through social media.

HubSpot also provides a mobile app.

You’ll get real-time notifications for important updates, so you can take action immediately. This helps boost your productivity and keeps you in touch with your customers no matter where you are.


Zixflow CRM has a mobile app available for both iOS and Android devices, which lets you handle your customer relationships wherever you are. The app includes a central inbox to manage all your communications in one place. It also features advanced filters for quickly finding the information you need and integrates with over 5,000 apps to make your work easier.

Zixflow provides a mobile application for both users Android & iOS.

Plus, Zixflow’s mobile app offers an AI wizard that personalizes your interactions and automates tasks. This makes managing customer interactions straightforward and efficient right from your smartphone. 

Pricing plan

Choosing a CRM can feel overwhelming, but don’t let a high price tag sway your decision. Pricing matters because you want a CRM that fits your budget while still offering the features you need. 

Consider your business size, user requirements, and long-term goals to find a CRM among Attio, HubSpot, and Zixflow that gives you value without exceeding your budget.


Attio has various plans to match your needs:

  • Free plan: Ideal for small teams, offering contact and task management at no cost.
  • Plus plan: $29 per user per month (billed annually). Suitable for expanding teams with additional features.
  • Pro plan: $59 per user per month (billed annually). Perfect for rapidly growing businesses that need advanced tools.
  • Enterprise plan: $119 per user per month (billed annually). Best for large companies that need comprehensive features and support.


HubSpot offers two different plan categories: one for businesses and enterprises, and another for individuals and small teams.

For businesses and enterprises:

  • Marketing Hub Professional starts at $800 per month (billed annually).
  • Marketing Hub Enterprise starts at $3,600 per month (billed annually).

For individuals and small teams:

  • Free tools are available at $0, free for up to 5 users.
  • Marketing hub starts at $15 per month/seat (billed annually).
  • Starter customer platform starts at $15 per month/seat (billed annually).
  • Marketing hub professional is available at $800 per month (billed annually).


Zixflow provides diverse pricing plans in three categories: Marketing, XCRM, and ONE, each catering to different business needs. 

In the Marketing category, you have four options: Free at $0 for basic requirements, Starter at $39 per month for essential marketing tools, Growth at $74 per month for enhanced capabilities, and Enterprise at $159 per month for comprehensive marketing solutions. 

For XCRM, there are three plans: Starter at $59 per month (billed annually), Growth at $129 per month (billed annually), and Enterprise at $249 per month (billed annually), each providing increasing levels of CRM functionality to suit your team’s size and needs. 

Lastly, in the ONE category, the options are Starter at $79 per month (billed annually), Growth at $139 per month (billed annually), and Enterprise at $299 per month (billed annually).

Attio vs. HubSpot vs. Zixflow: Which platform would you like to start with? 

I hope you now have a clearer understanding of the strengths and functionalities of Attio, HubSpot, and Zixflow CRM. All three platforms offer robust features tailored to different business needs to enhance your sales and marketing efforts.

However, if you are looking for an easy-to-use platform that provides all the necessary features, you should consider Zixflow CRM. It combines the valuable features of both Attio and HubSpot, offering a comprehensive solution. 

With Zixflow, you get an AI Wizard, a unified inbox, Forms, an Email Finder, Workflow Automation, and more. Zixflow is an ideal all-in-one platform for streamlining your workflow and improving your customer relationships. 

So, don’t think much, create a free account today to use the exceptional functionality and user-friendly interface of Zixflow to take your business to the next level.

Share on social media

Ready to use the platform of the Future?