12 Top SendPulse Alternatives to Streamline Your WhatsApp Engagement

Running a business means staying in contact with your customers at all times. You cannot leave empty hours or no response in the zones around the clock. To achieve that, you need a robust channel that can stay up all the time and allow you to automate customer interactions 24/7.

The platform that is designed to let you do that is WhatsApp. Using the WhatsApp Business Platform, you can set up automated replies to stay in touch with customers while also running personalized marketing campaigns to promote your offerings. 

The problem with leveraging the WhatsApp Business Platform is that you need a Meta-partnered WhatsApp Business Service Provider to serve as a front-end for you to manage your WhatsApp outreach. 

SendPulse is one of those solutions that gives you the required features to autopilot your WhatsApp outreach. Although it provides you with the necessary functionality for setting up chatbots for WhatsApp, it cannot be the best fit for every business’s unique needs. 

That being said, to give you the options to find the perfect WhatsApp platform for your messaging requirements, here are some of the best SendPulse alternatives. But before I jump into that, let’s look at what SendPulse is.

What is SendPulse?

SendPulse is a multichannel marketing automation platform that lets you communicate with your audience through a number of outreach channels including WhatsApp, email, SMS, and push notifications. 

However, when it comes to WhatsApp Business marketing, SendPulse provides the tools you need to build, automate, and manage personalized conversations at scale using the official WhatsApp Business API.

With SendPulse, you can set up and deploy WhatsApp chatbots without needing to write any code. The builder is intuitive, allowing you to design conversational flows that handle everything from answering common customer queries to guiding users through product recommendations. 

In addition to the automation capability, SendPulse includes campaign management functionality to send bulk WhatsApp messages to market your products or inform customers with timely transactional updates. Also, since these messages go through the WhatsApp API, they are already compliant with WhatsApp’s messaging guidelines.

Furthermore, you can integrate WhatsApp messaging into your broader automation workflows using SendPulse’s Automation 360 engine. For example, you can trigger a WhatsApp message as part of a sales funnel, like sending a follow-up message after a customer abandons their cart. This multichannel orchestration ensures that WhatsApp becomes a seamless part of the customer journey rather than a standalone tool.

Best SendPulse alternatives for WhatsApp Business marketing

Below are some of the best SendPulse alternatives for WhatsApp outreach that can help you grow your business using WhatsApp. So, let’s get started:

Zixflow

When it comes to leveraging WhatsApp for business communication, Zixflow is a compelling alternative to SendPulse. Built for brands seeking a more specialized and performance-driven approach, Zixflow gives you the WhatsApp Business capabilities you need to scale your business growth. 

Zixflow places a stronger emphasis on building flexible WhatsApp workflows for marketing, sales, and customer engagement. By leveraging the code-free environment of the platform, you can create highly personalized WhatsApp drip campaigns and automate customer conversations with custom WhatsApp chatbots. 

One of its standout features is the ability to set up multi-step automated flows triggered by user behavior or time-based conditions. This level of automation enables brands to nurture leads to keep them interested in your business. Zixflow offers more dynamic control over how and when messages are sent, giving you the freedom to build truly contextual conversations.

Moreover, Zixflow comes with a native CRM to let you effortlessly save contact information with the system. Plus, it integrates seamlessly with your other e-commerce platforms and lead capture tools, making it ideal for businesses looking to tie WhatsApp messaging directly to their sales pipeline. 

It also supports team collaboration, allowing multiple agents to manage customer interactions from a unified inbox while maintaining context. This is something that becomes critical as customer volumes grow. The inbox lets you filter not only WhatsApp messages but all the incoming ones to stay on top of your communication.

Not only that. Zixflow enables you to run WhatsApp outreach initiatives to get in touch with your customers at scale. The campaign builder is very intuitive and doesn’t involve any coding knowledge to work your way around it. Just enter the right details in the editor and connect with thousands of users at once. 

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Another aspect that differentiates Zixflow from other SendPulse alternatives is its focus on analytics. The platform provides real-time insights into delivery rates, open rates, click-throughs, and campaign outcomes. This lets you constantly optimize your messaging strategies and ensure a higher return on investment.

360Dialog

360Dialogis a WhatsApp API provider that focuses on giving you direct access to the WhatsApp Business Platform with minimal technical friction. It acts as a middleware that allows you to integrate your infrastructure with WhatsApp without relying on heavy developments or third-party interfaces. 

One of the core strengths of 360Dialog is its simplicity and developer-friendly approach. It supports messaging templates and media-sharing features to enable you to make your chatbot messages more engaging. 

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When compared to SendPulse, which packages WhatsApp in a broader multichannel UI, 360Dialog focuses purely on WhatsApp and gives you more flexibility to incorporate WhatsApp into your existing tech stack. For brands looking for a lightweight, API-first solution that integrates straight with their CRM or custom applications, 360Dialog is a strong alternative.

Gupshup

Gupshup is a conversational messaging platform that enables you to create automated, rich messaging experiences across WhatsApp and other channels. It has a global presence and is especially popular in India, parts of Southeast Asia, and Latin America.

Gupshup, being a Meta-partnered platform, offers a comprehensive suite of tools for WhatsApp marketing. For instance, you can utilize the platform to deploy chatbots, build and run campaigns, and monitor how effective your outreach has been. Additionally, it supports features to help e-commerce businesses develop their entire sales funnel revolving around WhatsApp. 

That being said, Gupshup offers more advanced conversational and flexibilities for large-scale use cases compared to SendPulse. While SendPulse is great for campaigns and support, Gupshup provides deeper interactions and a more robust API layer. It is an excellent choice for you if you want to build end-to-end conversations journeys or e-commerce workflows within WhatsApp. 

Zoko

Zoko is a WhatsApp commerce solution designed specifically for online businesses that want to manage sales and support from a unified WhatsApp interface. It is designed for e-commerce companies and D2C brands to enhance their customer engagement to drive business success.

Zoko’s unique proposition lies in unifying WhatsApp communication for various business processes, such as marketing, sales, and customer support. It enables multiple team members to handle incoming messages using a WhatsApp inbox for prompt resolution and lowered wait times. 

What makes Zoko different from SendPulse is its conversational commerce-driven approach. For brands that have a stone WhatsApp-using customer base and want to convert WhatsApp into a full-fledged sales channel, Zoko is one for you. 

Picky Assist

Picky Assist is a communication automation platform that allows you to connect WhatsApp with your existing mar-tech stack using workflows, APIs, and integrations with external tools like Zapier and Google Sheets.

The platform stands out for its workflow automation capabilities. It lets you create rules-based automation where WhatsApp messages are triggered by customer actions. An example of this is every time a customer submits a WhatsApp form, the workflow will automatically update this information in your CRM. 

Compared to SendPulse which provides an interface for multichannel messaging, Picky Assist excels at connecting WhatsApp to other business tools. 

It is particularly useful for brands that depend on custom workflows or want to use WhatsApp as a trigger or response point in their broader automation ecosystem. It is an ideal alternative for those needing seamless backed integrations rather than just campaign-centric messaging. 

Karix

Karix is a CPaaS (Communication Platform as a Service) provider that supports enterprise-grade messaging across numerous channels including WhatsApp, SMS, and voice. It is widely used in WhatsApp-heavy markets like India and emerging markets for large-scale business communication. 

Karix offers full access to the WhatsApp Business API with high throughput and compliance support. It allows you to send prompt alerts, confirmations, support messages, and marketing campaigns on WhatsApp. The platform also supports chatbot integrations and third-party connectors to plug into CRMs and customer support systems. Karix is built for scale, which makes it ideal for enterprises that need to send high volumes of messages with reliability and compliance. 

While SendPulse is more user-friendly and suitable for SMBs, Karix provides deeper technical control and customization. For brands in regulated industries or with high messaging volumes, Karix offers a more robust infrastructure. 

Yalo 

Yalo is another conversational commerce platform that helps large brands turn messaging apps like WhatsApp into full sales and service channels. It focuses heavily on B2C industries such as retail, consumer goods, and financial services.

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Moreover, Yalo helps you build AI-powered WhatsApp experiences that encompass every stage of the sales journey from product discovery to post-sale support. Using its integration with external platforms, you can allow your customers to make decisions directly from the WhatsApp chat without jumping across multiple web pages to complete the purchase. 

Yalo stands apart from SendPulse due to its deeper capabilities in conversational commerce and customer engagement, which the latter primarily focused on chatbot messaging. 

For large enterprises aiming to use WhatsApp as a transactional channel and not just for communication, Yalo brings the tools to support full sales cycles and complex operations for smooth interactions.

BotSpace

As suggested by its name, BotSpace is a WhatsApp automation tool focused on simplifying API access, and chatbot deployment. It offers you automation features and a fast onboarding experience, helping you quickly get started with the WhatsApp API.

Using the WhatsApp chatbots you crafted with BotSpace, you can autopilot interactions across various sales processes. Its chatbot builder supports multiple channels (not just WhatsApp), and the platform integrates with CRMs to let you create a WhatsApp CRM. BotSpace also enables brands to manage customer interactions from a shared inbox and track engagement analytics across conversations.

In comparison to SendPulse, BotSpace provides more flexibility for backend integrations and offers a developer-friendly environment. It is better for businesses that want robust API access with strong CRM integrations and scalable bot logic, especially in support-heavy or operational use cases.

DelightChat

DelightChat is a customer support and marketing platform developed for D2C (direct-to-consumer) brands. It provides a centralized inbox for WhatsApp, Instagram, Facebook, and email, with tools designed for e-commerce workflows.

DelightChat supports personalized WhatsApp broadcasts to let you send bulk marketing messages to correctly promote your offerings. It integrates with Shopify, allowing your support agents to manage conversations and track customer information within the chat interface. The interface is designed for team collaboration, making it ideal for companies with multiple agents managing incoming messages.

When comparing DelightChat with SendPulse, the latter is more generalized across industries and messaging types, while the former is tailored for e-commerce. If you are running a Shopify or WooCommerce store and want to combine customer service and marketing automation on WhatsApp, DelightChat offers a more focused experience than SendPulse.

Trengo

Trengo is a team communication platform that consolidates customer interactions across WhatsApp, email, live chat, and social media into one shared inbox. It is designed to help businesses manage high volumes of incoming messages with efficiency and speed.

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Trengo includes messaging features like:

• Message routing
• Internal notes
• Automation rules
• Chatbot capabilities

It supports WhatsApp Business API and lets you build multi-agent workflows that streamline manual processes like ticket resolution and appointment booking. 

Trengo excels in customer service team collaboration. Compared to SendPulse, which is more campaign and bot-centric, Trengo focuses more on real-time human interactions with automation layered in. It is a better fit for you if you get a large number of support queries and want centralized management across communication channels.

SleekFlow

SleekFlow is an omnichannel customer engagement platform with a strong focus on marketing and sales automation through messaging apps like WhatsApp. It is particularly popular among retailers and B2C brands looking to drive conversions through chat.

SleekFlow allows you to build WhatsApp sales funnels with automated follow-ups to enhance product recommendations via personalized broadcasts. It also supports payment collection by connecting it to a payment gateway to make it easy to run end-to-end commerce operations inside WhatsApp chats.

While SendPulse focuses more on campaign building and marketing automation, SleekFlow emphasizes conversational selling. Its ability to link WhatsApp chats with e-commerce transactions and payment flows makes it a great choice for businesses looking to turn WhatsApp into a high-converting sales channel.

Verloop

Finally, Verloop is a conversational AI platform built to automate customer support using WhatsApp. It is custom-made for enterprises and customer service teams aiming to reduce support ticket load through intelligent automation.

Verloop’s chatbots are powered by NLP and can handle complex queries in multiple languages. It supports WhatsApp Business API paired with live agent handoffs to ensure each support query is resolved. The solution is particularly well-suited for telecom, banking, and e-commerce sectors with large support teams.

Verloop is designed with a deep focus on customer support automation and using AI to handle queries at scale. In contrast, SendPulse leans more toward marketing automation and chatbots. If your business handles thousands of customer support messages daily and needs smarter self-service capabilities, Verloop offers more sophistication.

Get the SendPulse alternative to elevate your WhatsApp communications

Choosing the right WhatsApp Business platform depends largely on your specific business needs and the industry you operate in. If you are looking to boost sales for your e-commerce sales, automate customer support, or manage outreach campaigns. 

While SendPulse provides a multichannel platform with WhatsApp marketing and chatbot features, it may not always offer the level of depth or specialization some businesses require.

For instance, platforms mentioned in this list specialize in WhatsApp engagement. They allow developers and enterprises seeking direct API access and backend integration with your existing platforms. Even template-driven tools provide you unique value by enabling rapid bot deployment with reduced development work.

Ultimately, the best SendPulse alternative is the one that aligns with your team’s workflow and your overall growth goals. Take time to assess your communication strategy, test out the tools by using the free trial periods, and invest in a solution that scales with your business.

With that said, you can start with Zixflow with a 7-day free trial with no upfront commitment whatsoever!