AI tools are quickly transforming how brands carry out their business, changing the daily activities of all industries. Artificial intelligence does not come to substitute humans, yet it creates an opportunity to save substantial time and resources.

It is not surprising that businesses all over are jumping at the idea of introducing AI into their marketing operations. Whether it is refining targeting or automating repetition, AI is assisting the teams to smooth the process and reach the degree of efficiency that was a challenge to think of previously.

Major companies such as Shopify, Netflix, and Amazon already use AI-based marketing solutions to hone their outreach efforts to ensure that they have an advantage over their competitors.

Nevertheless, it is easy to be overwhelmed when selecting the appropriate AI tools to use in marketing. There are countless tools that will present a game-changing outcome, so it is hard to know where to start.

To simplify the process, we have compiled a list of the best 20 AI marketing tools to ensure an integrated business process. These tools cut across different functionalities such as lead generation, content writing, and optimization to give your business an edge.

Why do businesses use AI for marketing?

The last several years have seen AI penetrating the digital marketing sphere.

By 2025, almost all marketing decisions will be powered by data, whether it is learning about the competitors and tracking the trends, or interpreting what customers are talking about over different channels.

According to the AI Content Marketing Survey by Semrush, which collected data on more than 2000 businesses across the globe, it showcases the way marketing teams are putting AI to work. Researching topic ideas (58% of participants) and rewriting content (52%) were also the most popular applications of AI.

As a business owner, AI tools can be very helpful to both big and small businesses that need to accelerate their workflow and multitask, particularly when you have to stick to a timeline.

Today, more information than ever is available, but it is not feasible to process it manually and filter through it. AI does that heavy lifting by providing insights in large amounts and in a fast manner.

The following are some of the ways businesses utilize AI for marketing:

• The sentiment analysis of social media to obtain both positive and negative feedback with the help of AI
• Competitive research to keep up with what other businesses are doing and optimize marketing campaigns
• Producing content using AI processes to maintain the need to deliver fresh and SEO-relevant content
• Making videos and editing them using AI solutions, with no need to set up everything
• Automated marketing reporting to stay on top of campaigns

The result of this is that most businesses end up utilizing a variety of AI-powered tools since data and content these days are very dependent upon machine learning and automation to provide results on a large scale.

Below, we will check out some of the best AI marketing tools, what they offer, and what to look for before getting into them.

Best AI marketing tools for better marketing campaigns

According to the research by Microsoft, it becomes clear how much AI is already taking control of modern activities, as almost three-quarters of the support staff today use AI in their daily routine.

A vast majority of the heavy users, over 90% of whom note significant benefits, including the fact that AI allows them to focus on more work, and around 93% of them think AI allows them to concentrate on the highest-priority operations.

Zixflow

Zixflow is the solution that will unify your whole marketing engine into one AI-based solution. Rather than operating several systems to reach out to emails, send SMSs, or manage customers, all this is performed in one single location, and the AI takes the majority of the manual workload.

The system learns from actual customer behavior and then suggests the best next action, whether it should be a follow-up email or a customized workflow trigger.

The feature that differentiates Zixflow is how its AI makes sense of the customer behavior in your channels. It analyses the engagement patterns and automatically creates detailed customer profiles without manual data entry.

When a contact opens your email multiple times and does not even click, the platform understands the trend and will suggest relevant changes to the outreach strategy. It is almost a smart helper that keeps track of activity and optimizes your campaigns in real-time.

Zixflow also eliminates repetition that will slow teams down. Its AI will make the subject lines, identify the optimal time to send to each individual, and write a personalized copy depending on funnel placement. You do not have to write all messages yourself, but you can improve what the AI proposes to you; thus, you are able to run high-level campaigns without helping out a large marketing team.

Nutshell

Nutshell CRM is a simple and one-stop marketing software designed to enable teams to manage relations, monitor pipelines, and increase revenue without excessive complexity. It has an easy-to-use interface that integrates contact management, automatic workflows, email tracking, and analytics in one platform. Nutshell AI has been introduced to let the solution provide data insights, intelligent writing support, and content generation.

It has made it on this list due to its AI being geared towards facilitating true communication instead of merely automating the process. Its AI Agents compose, optimize, and customize email copy using lead data in the CRM, previous communication, and situational data.

This leads to smarter and targeted outreach that does not require extra effort on the part of the sales or marketing teams.

The AI does not just write e-mails. It examines the tone, points to areas that could be improved, and searches for patterns of open and reply rates to enable users to narrow down their outreach.

In the case of teams that rely on mass customized communication, Nutshell’s combination of AI-driven insights and simplicity allows businesses of all sizes to have a significant edge in establishing meaningful customer relationships.

Freshworks

Freshworks has a smart function called Freddy AI. It enhances team and customer experiences in support, sales, and marketing. It makes predictions to eliminate repetitive work and allows working in more efficient teams.

Freddy AI operates an intelligent chatbot, which provides answers to questions 24/7. It lowers the wait time and leaves the support reps with more challenging issues. Freddy Copilot assists the company in the automatic processing of everyday jobs that are typically time-consuming.

Furthermore, Freddy Insights provides real-time data to organizations. It assists in the identification of issues at their initial stages and the determination of new marketing deals. It allows them to make decisions quickly. It also personalizes marketing to the individual customer and offers the appropriate help on the channel.

Housecall Pro

Housecall Pro is a program to assist work-from-home business owners to have their schedule, communication, billing, and marketing initiatives all under one roof. It is mobile-based and therefore allows individuals to update information and even communicate with customers on their mobile phones or tablets.

Housecall Pro works better with the help of AI. It accepts calls, takes reservations, and evaluates the outcomes, hence companies lose fewer opportunities and waste less time on the agenda. It is compatible with external tools to simplify the work for your customer-facing agents.

Its AI package includes numerous capabilities that enable brands to deliver support around the clock. Housecall Pro is among the most appropriate AI-powered CRM tools in the field service due to its clever scheduling and automation.

ChatGPT

ChatGPT is an AI tool that is popular in marketing. The first way marketers can utilize it is to understand how AI will assist in content, evaluation, and planning.

Ever since its launch and public adoption, businesses have been using it to write and edit, and also think, verify information, create roadmaps, and enhance huge marketing campaigns. Since the tool can do almost anything, it is sometimes difficult to know where to begin.

For example, GPT-4 is much superior to GPT-3, which increased its number of parameters to handle a wide variety of complex tasks. For example, it can do numerous things, including long content, headlines, creative writing, scripts, code, and it makes more accurate, natural answers.

Although it is extremely popular with AI-generated content, it should still be approached with caution. Before marketers publish anything generated with ChatGPT, they must make sure to add a human touch, fact-check, and ensure that it is optimized for search engines.

Jasper AI

Jasper AI is a marketer and creator writing tool that crafts a sharp copy within a short period of time. It assists teams in expanding their content without letting go of quality.

The application is an AI-written, plagiarism and SEO checker. You choose a wide variety of templates of various types; therefore, every piece suits your brand voice and objectives. It accelerates the creation of ads, blogs, descriptions of products, and social posts, and removes much of the manual effort.

E-commerce, media, technology, insurance, and other companies use Jasper to maintain a constant and on-brand messaging. Jasper can make exciting content in bulk, whether they require long content or short ads.

Dall-E

Dall-E is GPT-4, but with images. OpenAI has turned it into a way that it generates digital images based on written prompts, converting text to a full-fledged drawing. It is just to make pictures with words. Image generators such as Dall-E allow users to come up with new appearances. Custom visuals can be provided to users in minutes of description instead of spending hours searching stock images.

However, the technology is not flawless. AI tends to draw images incorrectly and not to exact proportions. Marketers should also be aware of copyright. Nevertheless, even with the constraints, Dall-E remains a game-changer, capable of transforming the way teams create and locate visual materials.

Clearscope

With the help of the content optimization tools, your writing will rank higher based on competitor analysis, gaps, and how it can be improved. They are an SEO planner and a keen editor, assessing your work on the basis of the best content on the internet.

Clearscope is one of the most suitable tools in this area. It is a little more expensive, yet it offers numerous functions to increase the quality of content and its popularity.

You are able to view proposed keywords, frequent questions, organize thoughts, and compare competitors on the same screen. It also allows teams to create briefs quickly and collaborate with writers using tools such as Google Docs for staying on top of deadlines effectively.

BuzzSumo

BuzzSumo is an app that allows companies to discover what is trending, how people respond, and the type of content that is doing the best. It is applied by brands to develop plans on the basis of actual data rather than conjecture.

AI assists BuzzSumo in identifying new trends and monitoring the social media activity of competitors. It is also able to track backlinks and anticipate future subjects, hence teams can commence early.

It is used by the people in the field of SEO when planning the content and by the social media managers when modifying the campaign timing. To be able to create something shareable, BuzzSumo provides the information to make creative decisions.

Surfer SEO

Surfer SEO is an application that allows writing faster articles by relying on artificial intelligence to create high-ranking articles. Brands can write many blogs on Surfer, but it requires a great deal of editing. The fact that it is an AI-based writing tool with a clear on-page SEO assistant makes it worth the cost.

However, at times Surfer can be overly additive to keywords or write technical sentences. It may also propose poor internal connections or incorrect keyword placements. Nevertheless, overall, businesses can benefit from its AI capabilities.

Its AI Humanizer enhances AI text, Content Audit presents the condition of the domain in real time, Topic Explorer assists with planning the content, and improved language support allows more people to use it.

Albert ai

The way advertisements were done was a big guess, and with AI, that has changed. It eliminates the speculation by personalizing ads on large platforms such as Meta, YouTube, Google Ads and more.

The platform explores campaigns, identifies new conversion chances, locates new market segments, and suggests modifications instantly. The outcome is less money wasted on smarter, more focused ads.

Holo AI

Holo AI is a platform that relies on artificial intelligence to generate marketing in 90+ languages. It is able to create ad text, video, social media posts, and email. The platform is trained in using over 10 million pieces and thousands of advertisements, hence it is able to produce quality content.

To begin with, Holo shows you the way. It requests your brand effects, including company logo, voice and product information. These assist the tool in aligning with your business.

Optimal performance is to take time during setup. You are then able to update or include more later by uploading mood boards or altering your brand story in the Brand DNA section.

Descript

Most content writers can edit text effectively; however, not frame-by-frame video. Nonetheless, when content creators require refined video clips for clients, Descript is here to help.

Descript allows editing the video by modifying the transcript. The video is automatically updated when you edit the text. It may also clean up your audio, get rid of unnecessary words, edit out dead segments, and place the speaker back in the middle of the stage.

It has an AI Underlord tool that is excellent when one likes working with words rather than using complex timelines.

Seventh Sense

Seventh Sense is an artificial intelligence tool that assists you in sending less pushy and more relevant emails. It examines the interaction of every individual and selects the most appropriate time to send emails to have the maximum impact.

Scheduling isn't the only feature. Seventh Sense also has multi-variable tests, targets by engagement, and is able to control the number of emails that go out. The outcome is more intelligent and customized email marketing that feels customized, as opposed to spam.

Browse AI

Having competitive data is time-consuming, and Browse AI assists. It is a solution that crawls websites to extract structured information. Having it established, it is possible to monitor price fluctuations, observe new trends, monitor product changes, or even compare competitors.

Browse AI enables you to perform an in-depth competitor evaluation in a short period of time, providing marketers with a better understanding and a competitive edge.

Midjourney

Midjourney is a trendy AI application that converts text prompts into images. It is user-friendly, does not require any technical expertise, and allows anyone to experiment with generative images.

Midjourney is not limited like many other AI image generators are, and you can use it for free during a trial as long as you have a Discord account.

Its realism has also become much better. The new V5 generates human images and artistic designs in such detail that it is difficult to separate the works of AI and actual photographs. Gone are the days of crooked fingers, supernumerary limbs, or disproportion.

Synthesia

AI personas are a roll of the dice, but a good example of an AI avatar is Synthesia, when you need to create a video, and you do not need to employ on-video actors or construct a film crew.

All one has to do is upload or write a script (or input a URL in case you want to turn written content into videos) and press the button, and the tool makes a full-fledged AI-led video. Avatars can be customized to fit your business, with changed designs, captions, and you have the option of more than 200 avatars, or you can create a personal one for your brand.

Besides social media, Synthesia is also utilized by numerous teams to train their content, perform product walkthroughs, onboarding, and internal documentation.

FeedHive

Social media management involves balancing an uncountable number of tasks, and FeedHive can make it easier with its combination of automation and AI capabilities.

It helps with all content writing, from publishing to repurposing and performance analysis. The AI-driven recycling tool of FeedHive transforms old posts into renewed versions without making them sound repetitive. Whereas conditional posting measures the level of engagement and automatically takes follow-up measures when a post works.

SocialBee

SocialBee is an artificial intelligence-powered social scheduling platform that is developed to assist users in sharing content effectively and ensuring constant interactions.

The platform helps with category-based scheduling and AI-suggested posts. It has been integrated with all of the popular social sites and has consequently made it easy to consolidate and implement your customer engagement strategy.

Small companies, marketing agencies, and influencers usually use SocialBee to automate their posts to enhance their organic outreach.

Clockwise

Clockwise is an AI-assisted calendar app that is designed to allow teams to organize their schedules smarter.

The tool allows them to interact directly to find the time slots that are open and suggest meeting availability to you and your teammates. It makes it easier to navigate between various calendars, share your availability with the outside stakeholders, and make room for your to-do list during the day.

Are you ready to pick an AI marketing tool for your business?

AI keeps changing the field of marketing by providing unparalleled optimization, precision, and cost reduction. Although it already allows a wide variety of tasks to be automated, the AI revolution is still young.

Testing with new tools can be a great way to increase your daily output and long-term career development. Determine those points in your workflow that seem redundant and begin to introduce AI in areas where it can produce the most significant results.

The above-mentioned platforms will assist in getting rid of manual tasks and enhancing the relevance of the messages. The outcome is more decisive decision-making and quantifiable results throughout the marketing campaigns.

Solutions such as Zixflow provide teams with real-time data about what customers are doing so that marketers can react quickly and create hyper-targeted campaigns that have a better chance of resonating.

Sign up for a free trial, or if you want help regarding a specific use case, schedule a demo with our experts.