Crafting your unified customer experience
THREADS· No reply goes unanswered.
The reply is where
revenue lives
A million sends at a 3% reply rate is about 30,000 raised hands. Today most of them die in a panel nobody is watching. Threads answers every one — in seconds, in their language, with your catalogue and your rules — and hands to a human the moment it matters.
Trusted by 1,000+ Brands Messaging Millions Daily
A conversation is a potential
transaction, not a ticket
Threads answers every one — in seconds, in their language, with your catalogue and your rules — and hands to a human the moment it matters.
my order #10892 was supposed to arrive yesterday, but the tracking still says 'In Transit'. Can you tell me when it will get here?
09:13 AM
Holding for this reply
First reply
0.0s
Answered before anyone opened a ticket
Some conversations
should be deterministic.
Menus, price lists, store hours, opt-outs — built as flows: keyword and intent branching, interactive lists, quick replies, wait-for-response windows, and jump nodes with retry limits.
price
Whatsapp Bot
Every thread, every channel, one queue.
Assigned, tagged, annotated. The agent drafts; your team approves, edits, or takes the thread live with full context already loaded. The customer never hears "let me transfer you" — the human is simply there.
Type a message...
Everything else you'd expect.
Because it's the whole conversation.
The details underneath the six agents — compliance, context, and control, working on every thread by default.
Globalization
Dynamic Translation
Instantly translate and localize messaging on the fly.
“Ships in 2 days, cash on delivery available.”
Replied in English
Automation
Smart Responses
Contextual quick action pills driven by customer state.
Customer stateOrder placed
Operations
State Observability
Visual lifecycle indicators for each thread.
AI agent is replying
Compliance
Opt-Out Enforcement
One word, honoured everywhere, forever.
Lovejot repliedSTOPon WhatsApp
One word is all it takes
Commerce
Catalogue Sync
Products, prices and stock, kept current from Shopify and Woo.
Commerce
Payment Links In-Thread
The close, without the redirect.
Payment request
₹1,499.00
Order #ZX-10482 · sent in thread
Observability
Thread Analytics
Response time, resolution rate and value per thread — live.
Live across today's threads
Guardrails
Discount Ceilings
A hard cap the agent cannot exceed — set per agent, not per account.
Customer asks for 20% offChecking ceiling…
Guardrails
Escalation Triggers
Refund language, legal words or detectable anger summon a human instantly.
This is fraud, I was charged twice!
Watching every message